|Online shoppers becoming less satisified
|Posted by: AceBHound on Feb 23rd, 2005 9:35 PM
|Consumer expectations toward online purchases are growing, according to some recent research. As customers become more accustomed to purchasing gifts & products online, their demand for quick turn-around and customer service is also increasing.
In the fourth quarter of 2004, customer satisfaction with online purchases fell by 2.7 percent from the third-quarter figure, according to the American Customer Satisfaction Index. That is the largest drop since the ACSI began tracking e-commerce in 2000. Though the index fell slightly in 2001, overall customer satisfaction has generally risen steadily until now.
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