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Amazon's Kindle Sales Reach 240,000 since November
  Posted by: AceBHound on Aug 2nd, 2008 12:29 PM
It looks like there's a good chance that Amazon's Kindle sales have exceeded analyst's expectations since its launch. A source close to Amazon has estimated sales at around 240,000 units since Amazon began offering the Kindle on its site last November.

Scott Devitt, an analyst at Stifel, Nicolaus & Co., predicts that Amazon is on track to sell 500,000 to 750,000 more Kindles over the next four quarters (including this one). He estimates that Kindle owners will buy an additional $120 to $150 worth of books and other content for each device, bringing the total revenues over that time period to somewhere between $225 million and $355 million. Based on that, he values the Kindle as a $1 billion business for Amazon.

The Kindle seems like a really neat device, especially for business commuters who don't have the room to lug around a bunch of books.. but at $360 it's hard for many consumers to justify. Most of the electronic book downloads aren't much cheaper than the physical book -- and there's something to be said to having a physical book versus straining your eyes looking at a a screen, regardless of how high the resolution or what improvements have been made for readability. Still, the sales numbers show that there is more than enough interest in the product and we can hopefully look forward to more improvements and a cheaper Kindle/book cost in the future.

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